Thinking, Lateral

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Lateral thinking was conceived by the Spanish dog food manufacturer, Eduardo di Bonio, and conjectures that problems can be solved more quickly and effectively if you think about something else entirely and then draw a picture of a pineapple.

Literal thinking was conceived by the writer, Martin Amis, and conjectures that problems can be solved more quickly and effectively if you move to America and look miserable all the time.

Littoral thinking was conceived by the Coast presenter, Nicholas Crane, and conjectures that problems can be solved more quickly and effectively if you leave it to someone else and go for a stroll along the sea shore instead.

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